Hierarchically defining stories by their street appeal, on a newsstand or in a coinbox, is a tactic we know today as linkbait.
When commercial internet experiments started, their page layouts memorialized the coinbox shaped newshole from what was already a dead medium -- only they didn't know it then.
Back in the late 20th century, with narrow bandwidth and low resolution monitors, that choice almost made sense. But that was a long time ago.
Here in the 21st century, engagement is the goal, and the digital page layout rule is scroll, baby, scroll.
Three digital purveyors -- nytimes.com, cnn.com and foxnews.com -- present their content with differing degrees of density, complexity and reading levels to different audiences, but they share one common approach: their pages send users hierarchically scrolling from big stories/packages/images/movies to lists of headlines and links.
Sandwiches of aluminosilicate glass and stainless steel that fit in our hands are our window to the world now, not a coinbox or a newsstand. The metaphor of the fold is now as antique as the medium whose metaphor it was.