Solve for Awesome*

Nice piece from Smashing Magazine: "The Personality Layer," updates the human hierarchy of needs for interactive experiences.

Shorter: Awesome = ("the personality layer") + (functional + reliable + usable).

* See also, @fakegrimlock on "MVP: Minimum Viable Personality," the #becauseawesome guest post @fredwilson published.

@fakegrimlock original art for the "Minimum Viable Personality" post on AVC.com.