ME, FAKEGRIMLOCK: THE BOOK OF AWESOME

ME, FAKEGRIMLOCK: THE BOOK OF AWESOME, just presold $24k of books, posters, advice and secret levels in 24 hours (yeah, I'm in).

@Fakegrimlock, if you don't know the brand, is an internet play made of pure awesome.

The back story: Some dude -- a smart dev guy looking to prove a few things -- takes on the persona of a giant robot dinosaur from the old Transformers cartoons, inhabits the character across social media, and drops mad startup wisdom in all-caps, dinospeak on every platform he can grab with his tiny foreclaws. ("LAWYERS CAN BACK THE HELL OFF RIGHT NOW.")

The magic trick of the brand and the instant Kickstarter presale (his second project): @Fakegrimlock built his list of fans, friends and backers one Tweet, guest post, blog comment, interview in full dino regalia, No Eat Friday award and drawing at a time.

"GET READY FOR ... READING!
ME, FAKEGRIMLOCK, SPEND PAST 3 YEARS TEACHING WORLD HOW TO BE AWESOME.
NOW IT TIME TO PUT AWESOME ON PAPER, SO PUNY WORLD NOT FORGET."

Of course, the internet playbook @Fakegrimlock uses isn't enough by itself.

What keeps me coming back is that he uses his mighty robot dino powers for good. That, and #becauseawesome.

Relevant links, dino style:

• WORLD FAMOUS MINIMUM VIABLE PERSONALITY GUEST BLOG POST FOR FRED WILSON. THIS START OF IT ALL.
• ANIMATED VIDEO OF ME, GRIMLOCK, TALK ABOUT MINIMUM VIABLE PERSONALITY.
• THIS EXCERPT FROM SPEECH ON BE WRONG AT TECHSTARS FOUNDERCON