Monday, September 19, 2011

Storytelling, Narratives, Scenarios and Use Cases for Sites and Mobile

What can a user do on your site? On your iPhone app?

  • When you say it in a paragraph, you have a use case.

  • When you say it with conditions (if/then), you have a scenario.

  • When you say it sequentially (this happens, then that happens), you have a narrative.

  • When you say it across repeat visits today, and next week, integrated with social, and across all your conditions, you are telling a story.
Overly simplified? Not at all. Add wireframes and storyboards for key interactions and transitions, develop the personas: fast, lean; build; launch.

Some of the oldest stories are the simplest.

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