Wednesday, December 7, 2011

Content Strategy: Editing, with Mods and Patches

Editors edit.

  • Editors of words also do write-thrus that magically make sentences fit together better with smoother sequences, sharper points and rounder edges.
  • Editors of images apply magic to colors, narratives, and action of pictures that are still or moving.
But editors who put words and images together online -- planning, shaping, structuring, linking -- in enterprise, intranet, e-commerce and news/entertainment sites; in apps; in email campaigns -- well, those editors have the upgraded mods, add-ons and patches of content strategists.

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