Showing posts with label #personality. Show all posts
Showing posts with label #personality. Show all posts

Friday, May 18, 2012

More fun is better than more fast

Which would be more fun in an office breakroom?

o  A vending machine that dispenses snacks for free: no coins needed.

o A tray of free snacks.


Which is faster?

Picking an item and waiting for it to fall takes longer than grabbing something from a tray, but  joy, delight and fun are better than faster.

Note 1: The error message in the center of the vintage dashboard, "Your selection is sold out if knob will not operate," allows the user to fail, instead of preventing that. We can do better than that now.

Note 2: Using radio buttons as a secondary level of navigation for gum choices is a nice touch. Why not extend it all the way across?

Monday, October 3, 2011

Minimum Viable Personality: Lessons from a Giant Robot Dinosaur

The greatest post ever on voice and personality as defining characteristics of online success is Minimum Viable Personality, an instant classic by FakeGrimlock on Fred Wilson's AVC blog.

Written in the voice of a giant robot dinosaur, the post proves its own points in every paragraph of all caps wisdom.

Here are the two greatest #grimlockquotes:
"PERSONALITY IS API FOR LOYALTY"

"INTERESTING PRODUCT THAT GIVE FRIENDS MEANING = MOST WIN OF ALL"
When you set out to make personality part of your project, you can be OmniGraffle or Visio, Shake Shack or McDonald's, Target or Walmart -- but make sure that what you choose is real.
"UNCANNY VALLEY APPLY TO MARKETING TOO. TRY TO BE HUMAN AND FAIL WORSE THAN NOT HUMAN AT ALL."