Minimum Viable Personality: Lessons from a Giant Robot Dinosaur

The greatest post ever on voice and personality as defining characteristics of online success is Minimum Viable Personality, an instant classic by FakeGrimlock on Fred Wilson's AVC blog.

Written in the voice of a giant robot dinosaur, the post proves its own points in every paragraph of all caps wisdom.

Here are the two greatest #grimlockquotes:

"PERSONALITY IS API FOR LOYALTY"

"INTERESTING PRODUCT THAT GIVE FRIENDS MEANING = MOST WIN OF ALL"

When you set out to make personality part of your project, you can be OmniGraffle or Visio, Shake Shack or McDonald's, Target or Walmart -- but make sure that what you choose is real.

"UNCANNY VALLEY APPLY TO MARKETING TOO. TRY TO BE HUMAN AND FAIL WORSE THAN NOT HUMAN AT ALL."