Monday, October 10, 2011

New Coke, the Gap logo and Netflix "Qwikster"

Netflix is keeping its DVD and streaming services together after all.

The New York Times had the story this morning:
“We underestimated the appeal of the single web site and a single service,” Steve Swasey, a Netflix spokesman, said in a telephone interview. He quickly added: “We greatly underestimated it.”
Right now, the value of the dual DVD and streaming services lies greatly in this scenario: Search DVD and streaming > available only on DVD > rent DVD.

There's innovation, there's revolution, and there's trying to force more money out of a business model in ways that don't help customers.

Related: The Gap abandoned its new logo less than a week after its debut.

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