I have a theory

There have been recent outbreaks of the #DTDT controversy: you know, the one that's been going on forever, with some good points but a lot of Big End Little End absurdity.

Shorter: Growth in #ux, #ixd, #ia, #contentstrategy and all that we hold dear is good, but while theory and practice are the same in theory, they're different in practice.

Related:  My theory, by Anne Elk:

All brontosauruses are thin at one end, much much much thicker in the middle, and thin again at the far end.