Of the dozens -- sometimes hundreds -- of interactions with things that you have in a day, how many are:
o Invisible to you: they are things you just do, like opening your front door with a key or washing dishes in the sink.
o Annoying to you: the door on the washing machine still squeaks every time you open it, and there's no clearly simple way to fix it.
o Delightful to you: Purely joyful and magical; as much a source of delight now as the first time you did it.
Here are some clearly improvable UX experiences from everyday life:
o When you get out of your car and ding your door on the barrier next to the pump.
o When you have to look at three different screens at the supermarket self checkout to scan, swipe, and sign.
o When you are listening to music on your phone and a notification cuts into it.
o DMs on Twitter: one of the least spammy channels left
o Making coffee by hand with all the properly configured paraphernalia.
o Baking with cinnamon.
o Reading a book.
The constant challenge for #UX is to make more experiences better. How?
o Talk to people.
o Design with empathy for the people who will be using the things that you make.